All posts by Francisco

Major Project: Promotional Video Structure & Scripts

Have started working on the scripts, at the moment the scripts are at around six hundred words which I need to reduce to around three hundred words in order to fit in the two minutes promotional. I will be focusing on the script and refine the initial scripts as I have to use a long story short approach.

Another area I am working on is the structure of the promotional video, I have made a storyboard to show each section of what I am going to say as well as showing the artefact’s features and functions. The feedback for the promotional video was great and I don’t think there is a need to modify the storyboard but I will check again to ensure it has everything covered before start creating the promotional video.

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Created By: Francisco

Major Project: Last Individual Tutorial & Flythrough Video Editing

Yesterday, I had my last individual tutorial with the award tutor, we discussed the current process of the artefact. The artefact is now completed and ran into rendering issues as the artefact takes a few days to just rendered a few seconds. However, it is resolved now by simplifying the lighting. The fly through is done and the scripts for voice over has been recorded, but editing and combining them.

Have started writing the scripts for the promotional video and produced a storyboard and the tutor is happy with the storyboard structure but it has to be within two minutes long. For the presentation, I have a draft but it should focus on establish clear evaluation criteria and justify why these are appropriate ways to judge the project.

Later in the evening, I am working on the fly through video in Adobe Premiere Pro and using Adobe After Effects for title and text animation. I am near completion to finish the fly through but I will go back to check it again to ensure the video can play in different workstations.

Major Project: Forefront – Industries That Use 3D Models

I am continuing the forefront research in relation to how 3D contents are affecting different types of industries, and how this has been improved.


Before the advancement of computing, the computer at school was not powerful and usually is a single lonely computer available to all student. Fast forward to the present days, technology is around us everywhere and have access at a click of a button. In recent years’ education is stepping into the digital age and there is been a breakthrough in 3D content to be used in a multitude of application.

For example, medical students now have access to 3D anatomical models to help them to understand the human anatomy in a more in-depth way. Also, there are marketplace sites such as TurboSquid which allows everything to learn and get to know about the human anatomy, as a practitioner I think we have to consider the level of details as well as the realism of the model because this can help students to visualise the model to enable them to understand how each part works together inside the human body.

Manufacturing and Product Design

Manufacturing an aircraft engine or any mechanical object and bring a massive challenge for the engineer. This is because there are hundreds of individual moving parts which must be working together seamlessly in order to ensure the outcome continues to function as expected. Also, there is a cost for producing each object, testing and revising and this will be incredibly costly. However, 3D contents or models enable designer or engineer to understand and visualise the product before taking action. In addition, 3D models can be animated and thoroughly test the object before creating it. I think 3D modelling has a huge impact in terms of health and safety as it can be animated and test the model to ensure the product is safe to use. This is similar to my practice as the principles are alike.

Government and Military

Government development project such as road and highway design which require building management and maintenance, this could be extremely expensive. This is also similar to architecture which requires communicating the vision and scale of the project. This is where 3D plays an important role here, it enables users to build and render photorealistic images and animations from civil data. In addition, there are other 3Dtoolsl which enables user to produce real-time hydrology and hydraulic analysis to simulate drainage in instance of different kind of weather conditions.

Military and government agencies are considering using 3D in simulation to train police officers and soldiers for combat engagements as well as first response management. The advance in recent years’ realism of gaming engines, military simulation can now be tested through the same platform. Although this is forefront in 3D simulation it is part of the development as props and objects are developed in an application such 3ds Max and Maya but it requires Unreal Engine or Unity to plot everything together in order to develop a simulation environment for train purpose.


Anatomy 3D Models for Download | TurboSquid. 2017. Anatomy 3D Models for Download | TurboSquid. [ONLINE] Available at: [Accessed 14 August 2017].

3D-Ace Studio. 2017. 3D Modeling in Product Design. [ONLINE] Available at: [Accessed 14 August 2017].

YouTube. 2017. Product Design: Phase 2 (3D Modeling) – YouTube. [ONLINE] Available at: [Accessed 14 August 2017].

Immersive 3D Environments | Digital Surveys. 2017. Immersive 3D Environments | Digital Surveys. [ONLINE] Available at: [Accessed 14 August 2017].

3D and Virtual Environments | SRI International. 2017. 3D and Virtual Environments | SRI International. [ONLINE] Available at: [Accessed 14 August 2017].

Major Project: Model Rendering Crisis & Presentation Preparation

The model was rendered for the past five to six days and it only rendered for only seven seconds out of the ninety seconds long fly through video. There must be something wrong with the rendering setup or the properties within the artefact. I decided to terminate the rendering process and trying to find out why it is taking so long to render. After several attempts on changing the render setup but there was nothing wrong with it. Next, I reduced the resolution to a lower pixel but the result was not great.

Finally, I changed some of the lightings and shadowing setups and this was the problem as the programme has to calculate each frame’s light, shadow, distance and depth which causes a very long time in the rendering process. after removed and changed some of the lightings and retry to render the artefact again. The rendering time has improved significantly in terms of speed and time, however, the resolution has reduced slightly but it is acceptable.

Also, I have started developing the structure of the presentation but it is at the initial stage. The presentation is in relation to research and forefront inspiration, the artefact’s target audience, largely focus on reflection and evaluation of the artefact itself, learning outcomes of the course and how this can contribute to my career. However, it needs more refinement as well as that I have covered all of the main points which mentioned on the assignment brief.

Major Project: Forefront – Industries That Use 3D Models

Continue the research of how 3D contents are affecting each industry in a different way. Today, I will be looking into how it can help to communicate with their audience.

Advertising and Marketing

Advertising companies are seeking help from digital media to help them to promote their products and services to the audience. One of which is the 3D content as it is a powerful medium which allows advertisers to do almost anything from a simple produce rotation to a full animated video for product demonstrations.

The advantage of the 3D content is that it offers highly customisable features to enable creators to change its geometry, material or texture of the 3D model itself. Also, there are no real-world restrictions which mean the only limitation in your imagination. The forefront of the 3D model is about pushing the boundaries and improve existing practice in order to keep up with the latest development.


With the help with 3D contents, architects are not limited to communicate a large amount of information which often are presented in 2D architectural drafts. However, things have changed as 3D is the go to solution to showcase the artefact and helps to communicate much easier for a non-architect e.g. clients. Some architects will mock-up a quick artefact to showcase their initial ideas, and 3D models are available from marketplace sites such as TurboSquid. For my practice, I have been working on a building artefact which can benefit to my study as I can use them for reference as well as to understand how creators are made those models in such great details.


YouTube. 2017. V-Ray Advertising Showreel 2013 – YouTube. [ONLINE] Available at: [Accessed 12 August 2017].

Chaos Group | Rendering & Simulation Software – V-Ray, VRscans & Phoenix FD. 2017. Chaos Group | Rendering & Simulation Software – V-Ray, VRscans & Phoenix FD. [ONLINE] Available at: [Accessed 12 August 2017].

YouTube. 2017. V-Ray Architectural Showreel 2013 – YouTube. [ONLINE] Available at: [Accessed 12 August 2017].

Major Project: Model Rendering In Progress

The artefact rendering is still in progress which means there is nothing I can do for now. However, since I have finalised the scripts for the flythrough video and the voice over recording is near completion except I wanted to check the structure and proofreading the scripts for the last time before I am moving on to the next stage.

At the same time, I have also started the promotional video scripts and video structure. The scripts for both videos are very similar except one is focus on the artefact itself and the other one is focus the features, functions and why is it so interest for the audience to care about.

Major Project: Forefront – Industries That Use 3D Models

In today’s economies, there are many types of industries which are using 3D models for their project. Therefore, there is a huge demand for 3D contents and this is something which can be both forefronts and is linked to my practice. I have been looked at some of the videos which showcase how 3D models have transformed each industry in a different way.

Game Development

The gaming industry is growing from 108.9 billion in 2017 to $128.5 billion in 2020, this is expected to continue to grow due to significant revenue into the 3D industry. As time progress, video games have become ever so complex due to most games we play today will include 3d assets such as props or even the entire 3D environment. The result and the complexity of those new game titles require large game development team to work overtime in order to meet tight deadlines.

On the other hand, the quality and realism of the game itself are increasing year after year, resulting in the lines between reality and games ever closer. More and more game companies are using high-polygon quality 3D models, and the latest shader technologies in order to increase the realism of the game content. I have looked a video from CryEngine that showcase what 3D models are capable to do for future games. The forefront of the 3D model has demonstrated to me that how my practice can really be helping the industry after a lot of hard work and effects putting into every single model.

Film and Media

This is very similar to the gaming industry as the film and media industry is also using 3D content heavily. For example, the release of Avatar back in 2009 which was a revolutionary in the use of 3D and this apply to most feature films. Another area is where film companies are often using a variety of 3D models sourcing from marketplace sites.

The TurboSquid blog showcases some excellent 3D content and has been used in the industry. The 3D content has been the forefront of this industry to showcase the potential it can bring to future film making, this got me thinking that my practice is playing an important role in these industries.


VentureBeat. 2017. Newzoo: Global game market to grow from $108.9 billion in 2017 to $128.5 billion in 2020 | GamesBeat | Games | by Dean Takahashi. [ONLINE] Available at: [Accessed 10 August 2017].

YouTube. 2017. CRYENGINE – Tech Demo Showcase – GDC 2015 Trailer – YouTube. [ONLINE] Available at: [Accessed 10 August 2017].

IMDb. 2017. Avatar (2009) – IMDb. [ONLINE] Available at: [Accessed 10 August 2017].

TurboSquid Blog. 2017. TurboSquid Blog – The world’s leading source for quality 3D models.. [ONLINE] Available at: [Accessed 10 August 2017].

TurboSquid Blog. 2017. Sightings Archives – TurboSquid Blog. [ONLINE] Available at: [Accessed 10 August 2017].

YouTube. 2017. V-Ray Film & VFX Showreel 2014 – YouTube. [ONLINE] Available at: [Accessed 10 August 2017].

Major Project: Week Eleven Reflection

This week, I have been focusing on several areas as the deadline is near. To ensure the fly through video is done in the correct way, a fly through experimentation has been carried out to ensure that the settings won’t produce incorrect outcomes. Within the fly through experimentation, I have also tried to play around with the lighting and shadowing effects to see how this can improve when it comes to applying onto the final model.

Once, I am happy with the settings, and the lighting setup then is time to place cameras around the artefact to showcase its aesthetics. I have learned a lot this week as I was unsure how to create a fly through but after several trying and testing I started to understand how to correctly place cameras and view from the camera’s perspective to ensure it is captured in the frame. Another area is where I discover that 3ds Max offer fly through which means I don’t need to export into the Unity and save me a lot of time as it can be done within the application, it has been a very productive week as the rendering process has started and hopefully the video will be done in the next few days.

Finally, I have also started script writing for the fly through video as I think is a good time while the model is rendering. At first, I wasn’t sure what to include in the fly through video, but after looking at the artefact itself and the tutorial notes which helped me to start the initial scripts which are about showcase the features of the model itself and explains why I have chosen this particular material for this area or level.

Major Project: Finalise Scripts & Record Voice Over

Today, I will continue working on the initial scripts for the fly through video and to continue to finalise the scripts even more while the model rendering is ongoing. Looking at the initial scripts there were not many in-depth details as I was wanted to note down the main points where I want to highlight and expand upon those points. I have added more details and made a few corrections to the initial scripts.

However, I will be spending some time to proof read the scripts before record the statement. Also, will be keeping an eye on the rendering process to ensure that the situation is running as smoothly as possible.

Major Project: Model Rendering & Initial Scripts

To render the fly through animation, I have setup three cameras which capture a different perspective of the model and I have decided to render each camera as an individual video instead of using batch render which means that the video will be rendered in three sequences. The reason being as I wanted to render each sequence separately is because in case if there are any errors during the rendering process and it can have a huge impact.

Therefore, if the video was rendered in different sequences which will produce three videos and I can combine them in Premiere Pro, and if one video has an issue I can just render that particular video again in 3ds Max. The three cameras animation setup seems it will take four days to render and at the mean time, I will be developing the initial scripts for the fly through video.

Created By: Francisco
Created By: Francisco


Rendering the Animation | 3ds Max | Autodesk Knowledge Network. 2017. Rendering the Animation | 3ds Max | Autodesk Knowledge Network. [ONLINE] Available at: [Accessed 08 August 2017].

YouTube. 2017. 3D Max Rendering Multiple Cameras – YouTube. [ONLINE] Available at [Accessed 08 August 2017].

YouTube. 2017. 3ds Max 2014 – Batch Rendering – YouTube. [ONLINE] Available at: [Accessed 08 August 2017].