Continue the research of how 3D contents are affecting each industry in a different way. Today, I will be looking into how it can help to communicate with their audience.
Advertising and Marketing
Advertising companies are seeking help from digital media to help them to promote their products and services to the audience. One of which is the 3D content as it is a powerful medium which allows advertisers to do almost anything from a simple produce rotation to a full animated video for product demonstrations.
The advantage of the 3D content is that it offers highly customisable features to enable creators to change its geometry, material or texture of the 3D model itself. Also, there are no real-world restrictions which mean the only limitation in your imagination. The forefront of the 3D model is about pushing the boundaries and improve existing practice in order to keep up with the latest development.
With the help with 3D contents, architects are not limited to communicate a large amount of information which often are presented in 2D architectural drafts. However, things have changed as 3D is the go to solution to showcase the artefact and helps to communicate much easier for a non-architect e.g. clients. Some architects will mock-up a quick artefact to showcase their initial ideas, and 3D models are available from marketplace sites such as TurboSquid. For my practice, I have been working on a building artefact which can benefit to my study as I can use them for reference as well as to understand how creators are made those models in such great details.
YouTube. 2017. V-Ray Advertising Showreel 2013 – YouTube. [ONLINE] Available at: https://www.youtube.com/watch?v=Bp5HzxVlM2Y. [Accessed 12 August 2017].
Chaos Group | Rendering & Simulation Software – V-Ray, VRscans & Phoenix FD. 2017. Chaos Group | Rendering & Simulation Software – V-Ray, VRscans & Phoenix FD. [ONLINE] Available at: https://www.chaosgroup.com/?utm_expid=.iIEhpy8cQWm8bd38WVmLtw.0&utm_referrer=#. [Accessed 12 August 2017].
YouTube. 2017. V-Ray Architectural Showreel 2013 – YouTube. [ONLINE] Available at: https://www.youtube.com/watch?time_continue=2&v=FkvZDnZRqgo. [Accessed 12 August 2017].