Major Project: Forefront – Industries That Use 3D Models

Continue the research of how 3D contents are affecting each industry in a different way. Today, I will be looking into how it can help to communicate with their audience.

Advertising and Marketing

Advertising companies are seeking help from digital media to help them to promote their products and services to the audience. One of which is the 3D content as it is a powerful medium which allows advertisers to do almost anything from a simple produce rotation to a full animated video for product demonstrations.

The advantage of the 3D content is that it offers highly customisable features to enable creators to change its geometry, material or texture of the 3D model itself. Also, there are no real-world restrictions which mean the only limitation in your imagination. The forefront of the 3D model is about pushing the boundaries and improve existing practice in order to keep up with the latest development.

Architecture

With the help with 3D contents, architects are not limited to communicate a large amount of information which often are presented in 2D architectural drafts. However, things have changed as 3D is the go to solution to showcase the artefact and helps to communicate much easier for a non-architect e.g. clients. Some architects will mock-up a quick artefact to showcase their initial ideas, and 3D models are available from marketplace sites such as TurboSquid. For my practice, I have been working on a building artefact which can benefit to my study as I can use them for reference as well as to understand how creators are made those models in such great details.

References:

YouTube. 2017. V-Ray Advertising Showreel 2013 – YouTube. [ONLINE] Available at: https://www.youtube.com/watch?v=Bp5HzxVlM2Y. [Accessed 12 August 2017].

Chaos Group | Rendering & Simulation Software – V-Ray, VRscans & Phoenix FD. 2017. Chaos Group | Rendering & Simulation Software – V-Ray, VRscans & Phoenix FD. [ONLINE] Available at: https://www.chaosgroup.com/?utm_expid=.iIEhpy8cQWm8bd38WVmLtw.0&utm_referrer=#. [Accessed 12 August 2017].

YouTube. 2017. V-Ray Architectural Showreel 2013 – YouTube. [ONLINE] Available at: https://www.youtube.com/watch?time_continue=2&v=FkvZDnZRqgo. [Accessed 12 August 2017].

Advertisements

Major Project: Model Rendering In Progress

The artefact rendering is still in progress which means there is nothing I can do for now. However, since I have finalised the scripts for the flythrough video and the voice over recording is near completion except I wanted to check the structure and proofreading the scripts for the last time before I am moving on to the next stage.

At the same time, I have also started the promotional video scripts and video structure. The scripts for both videos are very similar except one is focus on the artefact itself and the other one is focus the features, functions and why is it so interest for the audience to care about.

Major Project: Forefront – Industries That Use 3D Models

In today’s economies, there are many types of industries which are using 3D models for their project. Therefore, there is a huge demand for 3D contents and this is something which can be both forefronts and is linked to my practice. I have been looked at some of the videos which showcase how 3D models have transformed each industry in a different way.

Game Development

The gaming industry is growing from 108.9 billion in 2017 to $128.5 billion in 2020, this is expected to continue to grow due to significant revenue into the 3D industry. As time progress, video games have become ever so complex due to most games we play today will include 3d assets such as props or even the entire 3D environment. The result and the complexity of those new game titles require large game development team to work overtime in order to meet tight deadlines.

On the other hand, the quality and realism of the game itself are increasing year after year, resulting in the lines between reality and games ever closer. More and more game companies are using high-polygon quality 3D models, and the latest shader technologies in order to increase the realism of the game content. I have looked a video from CryEngine that showcase what 3D models are capable to do for future games. The forefront of the 3D model has demonstrated to me that how my practice can really be helping the industry after a lot of hard work and effects putting into every single model.

Film and Media

This is very similar to the gaming industry as the film and media industry is also using 3D content heavily. For example, the release of Avatar back in 2009 which was a revolutionary in the use of 3D and this apply to most feature films. Another area is where film companies are often using a variety of 3D models sourcing from marketplace sites.

The TurboSquid blog showcases some excellent 3D content and has been used in the industry. The 3D content has been the forefront of this industry to showcase the potential it can bring to future film making, this got me thinking that my practice is playing an important role in these industries.

References:

VentureBeat. 2017. Newzoo: Global game market to grow from $108.9 billion in 2017 to $128.5 billion in 2020 | GamesBeat | Games | by Dean Takahashi. [ONLINE] Available at: https://venturebeat.com/2017/06/20/newzoo-global-game-market-to-grow-from-108-9-billion-in-2017-to-128-5-billion-in-2020/. [Accessed 10 August 2017].

YouTube. 2017. CRYENGINE – Tech Demo Showcase – GDC 2015 Trailer – YouTube. [ONLINE] Available at: https://www.youtube.com/watch?v=GyFh0L7efpQ. [Accessed 10 August 2017].

IMDb. 2017. Avatar (2009) – IMDb. [ONLINE] Available at: http://www.imdb.com/title/tt0499549/. [Accessed 10 August 2017].

TurboSquid Blog. 2017. TurboSquid Blog – The world’s leading source for quality 3D models.. [ONLINE] Available at: https://blog.turbosquid.com/. [Accessed 10 August 2017].

TurboSquid Blog. 2017. Sightings Archives – TurboSquid Blog. [ONLINE] Available at: https://blog.turbosquid.com/category/sightings/. [Accessed 10 August 2017].

YouTube. 2017. V-Ray Film & VFX Showreel 2014 – YouTube. [ONLINE] Available at: https://www.youtube.com/watch?v=nFFOEXe8zO8. [Accessed 10 August 2017].

Major Project: Week Eleven Reflection

This week, I have been focusing on several areas as the deadline is near. To ensure the fly through video is done in the correct way, a fly through experimentation has been carried out to ensure that the settings won’t produce incorrect outcomes. Within the fly through experimentation, I have also tried to play around with the lighting and shadowing effects to see how this can improve when it comes to applying onto the final model.

Once, I am happy with the settings, and the lighting setup then is time to place cameras around the artefact to showcase its aesthetics. I have learned a lot this week as I was unsure how to create a fly through but after several trying and testing I started to understand how to correctly place cameras and view from the camera’s perspective to ensure it is captured in the frame. Another area is where I discover that 3ds Max offer fly through which means I don’t need to export into the Unity and save me a lot of time as it can be done within the application, it has been a very productive week as the rendering process has started and hopefully the video will be done in the next few days.

Finally, I have also started script writing for the fly through video as I think is a good time while the model is rendering. At first, I wasn’t sure what to include in the fly through video, but after looking at the artefact itself and the tutorial notes which helped me to start the initial scripts which are about showcase the features of the model itself and explains why I have chosen this particular material for this area or level.

Major Project: Finalise Scripts & Record Voice Over

Today, I will continue working on the initial scripts for the fly through video and to continue to finalise the scripts even more while the model rendering is ongoing. Looking at the initial scripts there were not many in-depth details as I was wanted to note down the main points where I want to highlight and expand upon those points. I have added more details and made a few corrections to the initial scripts.

However, I will be spending some time to proof read the scripts before record the statement. Also, will be keeping an eye on the rendering process to ensure that the situation is running as smoothly as possible.

Major Project: Model Rendering & Initial Scripts

To render the fly through animation, I have setup three cameras which capture a different perspective of the model and I have decided to render each camera as an individual video instead of using batch render which means that the video will be rendered in three sequences. The reason being as I wanted to render each sequence separately is because in case if there are any errors during the rendering process and it can have a huge impact.

Therefore, if the video was rendered in different sequences which will produce three videos and I can combine them in Premiere Pro, and if one video has an issue I can just render that particular video again in 3ds Max. The three cameras animation setup seems it will take four days to render and at the mean time, I will be developing the initial scripts for the fly through video.

94
Created By: Francisco
95
Created By: Francisco

References:

Rendering the Animation | 3ds Max | Autodesk Knowledge Network. 2017. Rendering the Animation | 3ds Max | Autodesk Knowledge Network. [ONLINE] Available at: https://knowledge.autodesk.com/support/3ds-max/getting-started/caas/CloudHelp/cloudhelp/2015/ENU/3DSMax-Tutorial/files/GUID-D1FE221D-E6E0-4467-8958-3AFF6764EE46-htm.html. [Accessed 08 August 2017].

YouTube. 2017. 3D Max Rendering Multiple Cameras – YouTube. [ONLINE] Available at https://www.youtube.com/watch?v=-TnI5_1oOy4. [Accessed 08 August 2017].

YouTube. 2017. 3ds Max 2014 – Batch Rendering – YouTube. [ONLINE] Available at: https://www.youtube.com/watch?v=lTvJOiwvWUE. [Accessed 08 August 2017].

Major Project: Flythrough Animation

Today, I will be working on the fly through animation video which will be created in 3ds Max as it will be less hassle and save frame times as everything will be developed in one place. After the previous experimentation and it is very helpful in terms of how to plan each camera’s position and location, as I am planning to use three cameras to capture the aesthetics of the artefact in different camera angles.

Also, once the fly through video is done rendering, then I will import it into Premiere Pro where I can perform video editing as well as adding my voice over scripts into the video where I explain the artefact’s features and characterises. However, the rendering process could take a long period of time, I will be using this time to write the initial scripts.

91
Created By: Francisco
92
Created By: Francisco
93
Created By: Francisco

Major Project: Lighting & Shadowing Experimentation

I started working on the lighting and shadowing to see how different types of lights are affecting the model in a different way before and after rendering the model as a 2D image. I decided to experience the first before I apply to the final artefact, as I wanted the final model to have completed lighting and shadowing effects so I can begin the fly through, a tour of the artefact.

I have been tried with three different type of lights such as target spot, skylight and Omni light. Target spot is also known as “Photometric” that has a target sub-object which can be used to aim the light. A skylight as its name suggested which acts as a daylight and it set the colour of the sky or assign it a map. Lastly, Omni light casts rays in all directions from a single source as it is useful for adding fill lighting or can be used to simulating point source lights.

89
Created By: Francisco – Target Spot
90
Created By: Francisco – Skylight & Omni Light

References:

Target Light (Photometric) | 3ds Max | Autodesk Knowledge Network. 2017. Target Light (Photometric) | 3ds Max | Autodesk Knowledge Network. [ONLINE] Available at: https://knowledge.autodesk.com/support/3ds-max/learn-explore/caas/CloudHelp/cloudhelp/2017/ENU/3DSMax/files/GUID-D686C1E7-23F4-49BF-8FA6-4D63430746FF-htm.html. [Accessed 06 August 2017].

Skylight | 3ds Max | Autodesk Knowledge Network. 2017. Skylight | 3ds Max | Autodesk Knowledge Network. [ONLINE] Available at: https://knowledge.autodesk.com/support/3ds-max/learn-explore/caas/CloudHelp/cloudhelp/2016/ENU/3DSMax/files/GUID-772D28D6-41C3-4C80-80AD-3774726E208F-htm.html. [Accessed 06 August 2017].

Omni Light | 3ds Max | Autodesk Knowledge Network. 2017. Omni Light | 3ds Max | Autodesk Knowledge Network. [ONLINE] Available at: https://knowledge.autodesk.com/support/3ds-max/learn-explore/caas/CloudHelp/cloudhelp/2016/ENU/3DSMax/files/GUID-CB74C5E5-7CC4-4646-9220-795DA7795CDB-htm.html. [Accessed 06 August 2017].

Major Project: Flythrough Experimentation

Before I start to animate the final fly through video, I decided to test run the model in unity first. This is to ensure that I am familiar with the settings and features in order to produce the final outcome. On the other hand, this experimentation will enable me to understand how it works as well as troubleshooting before applying to the final model.

However, I discovered that 3ds Max allows flythrough animation which it can save the time for long hours of rendering as everything is in one place and I can setup how I want my fly through to be, as Unity will require some sort of coding in order to produce a fly through video.

86
Created By: Francisco
87
Created By: Francisco
88
Created By: Francisco

References:

To Change the Scene State for Multiple Cameras | 3ds Max | Autodesk Knowledge Network. 2017. To Change the Scene State for Multiple Cameras | 3ds Max | Autodesk Knowledge Network. [ONLINE] Available at: https://knowledge.autodesk.com/support/3ds-max/learn-explore/caas/CloudHelp/cloudhelp/2016/ENU/3DSMax/files/GUID-BC340C17-7FE6-4E34-B9E1-249E77E89E0A-htm.html. [Accessed 05 August 2017].

YouTube. 2017. Using The Camera Sequencer in 3D Studio Max – YouTube. [ONLINE] Available at: https://www.youtube.com/watch?v=v2WOvNKQ0q8. [Accessed 05 August 2017].

YouTube. 2017. Animating Cameras and Objects with Path Constraints (Autodesk 3ds Max) – YouTube. [ONLINE] Available at: https://www.youtube.com/watch?v=TQ6PQ5SNkB0. [Accessed 05 August 2017].

YouTube. 2017. 3d studio max camera on a path – YouTube. [ONLINE] Available at: https://www.youtube.com/watch?v=TjCJWSrLu_M. [Accessed 05 August 2017].

Major Project: Week Ten Reflection

This week, I have been focusing on model refinement to ensure that the model is completed before moving to the next stage of the development process. Next, I have spent more than half of the week on creating and developing the textures which I will be using it in the model. By ensuring the first step is done correctly so when it comes to applying textures there won’t be any issues but it is uncertain.

Those material textures play an important part which explains I am spending more time to ensure it is done seamlessly, and this is how I approach to problem-solving by ensuring each stage is finished first before moving on. The texture development has enabled me to create realistic materials to apply onto the model although there are improvements needed, the learning process was great this week.